From seed to life.
From trees to fruits
From fruits to seed again.

Our world is luckily made by infinitive form of life, constantly changing. Each single form of life represent the most important representation of its evolution run, so each living species is on its high evolutionary level. Humans uses to feel them self as the most superior living species but fortunately it's not.

Arborem born with the conscious idea to don't estrange the domestic reality with the outside nature world. Wood, our connection with the human primordial phase, takes the perfect character that every material should have. Renewable. Recyclable. Reusable. Wood is mother nature.
Arborem, entirely made by wood, is a free-standing coat-hanger that takes in its shapes the representation of life.

The inspiration comes from nature. The shape, the material, the function. Trees in nature used to hold up. First of all they hold up their own leaves, then their flowers and their fruits, and of course every kind of outside agent, from birds to monkeys and lions. Each tree has a reason. Its aesthetic and functional character has an inside and outside input. In nature nothing is by chance, even the shapes. Mathematics rules, climatic condition and an unexpected events lay down the law.

With Arborem I tried to draw an object with the nature concept, by emphasizing the technical, the aesthetic and the environmental skills that Porada represent. The Arborem structure, made by solid wood, is splitted by three main areas, the roots at the base, the trunk in the middle and the branch on the top. With this separation Arborem can be customizable and renewable by the colours and the materials. It gives you the chance to mix different essence and finishing touch. The trunk in the middle represent the central core where every single piece connect.